Turn ideas into impact-with clarity and heart.

With over 30 years of experience as an Art and Design Director, I help individuals and organizations shape meaningful, intuitive, and award-winning experiences. My work bridges vision and execution—blending strategy, storytelling, and aesthetics to create products that connect, inspire, and transform.

A man with dark hair and a beard wearing a maroon sweater, sitting against a dark background.

Art & Design

At my core, I’m a creative problem solver who believes great product design begins with deep insight—into the user’s needs, the product’s purpose, and the business’s vision.

My strengths lie in shaping and communicating a clear product vision, and designing seamless, human-centered experiences across complex ecosystems. I specialize in turning ambiguity into clarity, and ideas into thoughtful, impactful design.

I thrive in collaborative environments—partnering with executives, engineers, and cross-functional teams to bring transformational experiences to life. I’m equally comfortable leading high-performing teams, navigating project challenges, or scaling a product vision from concept to launch.

What sets my approach apart is how I lead—with intention, empathy, and presence. As a mindfulness coach and conscious leader, I bring emotional intelligence and grounded awareness into every collaboration. I create space for authentic connection, creative flow, and purposeful outcomes—helping teams move forward with clarity and confidence.

I believe design is a vehicle for transformation. When done well, it improves lives, empowers teams, and has the potential to shift culture in meaningful, lasting ways.

My Experience

A digital collage featuring a woman with pink hair and sunglasses, augmented with floating graphical elements like text boxes, icons, and interface buttons, set against a light blue background.

Principal Art Director

Microsoft (Seattle, WA) Aug 2024 - Present

I lead a creative team comprising visual designers, motion designers, 3D artists, and video editors, focused on the development of compelling design strategies that align with brand vision and business goals. I collaborate with cross-functional teams to create cohesive, user-centric experiences across various platforms, ensuring the seamless integration of design systems and high-quality content.

A collection of multiple digital screens and mobile devices displaying various social media and app interface layouts with multimedia content, profiles, and text in a scattered pattern.

Principal Design Director

Microsoft (Seattle, WA) May 2018 - Aug 2024

Led highly skilled, multidisciplinary teams focused on delivering cohesive, user-centric experiences across a diverse portfolio of products. Collaborated closely with executives and key decision-makers to align design strategies with business objectives, translating complex challenges into impactful design solutions. Spearheaded innovative design practices that consistently drove customer satisfaction, operational excellence, and transformative business outcomes.

A person holding a smartphone displaying an art photo of rocks arranged in an arch with a yellow background.

Studio Art Director

Microsoft (Seattle, WA) Jun 2016 - May 2018

Defined the visual language and art direction for 3D and Mixed Reality experiences within the Windows ecosystem. Developed high-impact concepts, demos, and prototypes to effectively communicate the studio’s vision to stakeholders and leadership, securing support for creative initiatives. Played a key role in elevating the studio’s output and reinforcing its leadership in cutting-edge design.

Red sports car with open gullwing doors parked on a rooftop with mountains and a blue sky in the background.

Project Art Director

Microsoft (Seattle, WA) Jun 2009 - May 2016

Directed the art teams behind the critically acclaimed Forza Motorsport series, a flagship AAA Xbox first-party title. Managed the end-to-end creation of high-quality art assets, ensuring adherence to creative excellence and alignment with the franchise’s vision. Fostered collaboration across disciplines, driving innovative design approaches that elevated the visual identity and immersive experiences of one of the gaming industry’s most celebrated racing titles.

Video game user interface showcasing a virtual car showroom with a detailed McLaren P1, including specifications and performance ratings, amid other luxury vehicles.

UI Art Director

Microsoft (Seattle, WA) Oct 2007 - Sep 2009

Owned the design and execution of the user interface for Forza Motorsport 3 on Xbox 360. Led a team of UX, visual design, and motion design specialists to create a seamless integration of functionality and aesthetics, raising the interface to industry-leading standards. Delivered a cohesive and engaging user experience that enhanced accessibility and solidified the game as a benchmark in the racing genre.

Collection of branding visuals for 'spice' including a logo, color palette, a man wearing a white t-shirt with the spice logo, and packaging designs, featuring colors snow, ice, spindrift, and midnight.

Design Director

Microsoft (Seattle, WA) Oct 2004 - Sep 2007

Operated a design studio specializing in branding, website design, print design, and UI/UX solutions for diverse clients. Managed the full business lifecycle, from client acquisition to project execution, delivering tailored creative solutions that met the unique needs of each client. Developed brand identities, digital experiences, and print collateral, ensuring alignment with client vision and business goals.

A football player wearing a black and yellow uniform with a helmet featuring the Pittsburgh Steelers logo, running on the field surrounded by blurred gold confetti.

Project Art Director

Microsoft (Seattle, WA) Oct 1998 - Sep 2004

Held dual responsibilities as both Art Director and UI Art Director across six AAA first-party sports titles for PC and Xbox. Built and led high-performing teams to create next-generation gaming experiences that pushed the boundaries of design and technology. Directed UX wire-framing, concept development, mood board creation, visual design, and prototyping, ensuring seamless, immersive player experiences.

A futuristic digital display of a football player wearing a white helmet with a black visor and a white uniform, with various data, graphs, and icons surrounding the player for analysis.

UI / UX Designer

Microsoft (Seattle, WA) Oct 1995 - Sep 1998

Developed information architecture, content controls, and visual designs for a series of AAA sports titles on PC. Focused on creating intuitive, user-friendly interfaces that enhanced the gaming experience. Ensured the seamless integration of UI design with game objectives, establishing a strong foundation for player interfaces in competitive gaming.

My Skills